A Summer on the Streets of Paris: How FindR Hit the Streets

In June and July 2024, FindR took to the streets of Paris with a simple mission: meet people where real life happens. No booth, no stage, no pitch deck... just conversations, curiosity, and connected QR code stickers shared hand to hand across the city.

Throughout the summer, the FindR team, joined by interns Mya and Pietro, turned Paris into a living playground for experimentation. From busy squares and parks to cafés, riverbanks, and spontaneous meetups, the operation unfolded organically. The goal wasn’t volume, but connection, explaining FindR in a few words, watching the scan happen, and seeing the idea click instantly.

Sitting on steps, talking to groups of friends, meeting strangers during a lunch break or a walk, FindR lived exactly the way it’s designed to be used. Each sticker handed out was an invitation to try something simple, useful, and immediate. No app to install. No friction. Just a scan and a conversation.

Mya, Pietro and Edgar played a key role in this summer activation, embodying the energy and openness behind FindR. Curious, engaged, and always ready to explain the idea with a smile, they helped turn everyday Parisian moments into real-life tests: FindR works best when it’s shared naturally, by people, for people.

This summer distribution wasn’t a campaign in the traditional sense. It was a field experiment, a learning moment, and a reminder of what FindR is about. Simplicity. Accessibility. Human connection. Paris became the backdrop, but the real story happened in the exchanges: one sticker and one smile at a time.

The best way to build a product is to walk the city with it...