FindR Pop-Up Store at the Eiffel Tower: A summer connecting the world
In Summer 2025, FindR set up a 30-day pop-up shop at the foot of the Eiffel Tower, from July 25 to August 25, right in the heart of a lively tourist market. Surrounded by local artisans, cotton candy stands, pizzas, and the constant flow of visitors from all over the world, FindR experienced one of its most meaningful real-life activations to date.
This location was more than iconic, it was symbolic. Every day, travelers, families, couples, and friends from dozens of countries crossed paths just steps away from our stand. It created a unique opportunity to do what FindR does best: meet people, tell our story, and let them experience a product that makes sense instantly, no matter the language or culture.
For one full month, FindR operated as a real shop. A true retail test, with our full product range, live demos, real conversations, and real sales. It allowed us to observe how people discover FindR naturally, how they understand it in seconds, and how it fits into travel, movement, and everyday life. No theory, just reality.
The pop-up was also a deeply human experience. Powered by an amazing team, always smiling, explaining, scanning, and connecting, the stand became a place of constant interaction.
Each day brought new stories: a Japanese tourist, an African family, an Italian couple, European students, an Indian group of tourists, a curious family from Mexico: people from all over the world, all reacting the same way after a scan... “Oh, that’s smart.”
To draw attention to the stand and spark curiosity among children and families, we installed a special Roue de la Fortune. More than a game, it became a moment of joy and discovery. Kids spun the wheel, families gathered around, and prizes helped introduce FindR in a playful and intuitive way.
The wheel itself was a true piece of craftsmanship. Entirely handmade, colorful and unique, it was created by Moustik and his friends at Plateau Urbain Paris, a creative playground where some of the best festival scenographers imagine and build their sets. The result was one of the most beautiful and original wheels we have ever seen, instantly turning the stand into a lively meeting point at the foot of the Eiffel Tower.
Even Mario, the official photographer of the Eiffel Tower, adopted FindR on its own cameras, FindR blended seamlessly into the rhythm of the market. Not as a gadget, but as a practical solution, especially for people on the move, traveling light, and wanting to avoid losing what matters.
This summer at the Eiffel Tower marked a key moment for FindR. A full-scale, open-air retail experiment, a global user test, and a powerful reminder of something simple: when a product is useful, human, and well explained, it connects people across borders effortlessly.
One summer. One iconic place. Thousands encounters and one takeaway: FindR is now spreading kindness worldwide 🌍
